Can a coupon be apply to the current item, instead of going automatically to highest or the lower

Can a coupon be apply to the current item, instead of going automatically to highest or the lower

Customer Query - 

Is it feasible that Can a coupon be apply to the current item, instead of going automatically to highest or the lower

Comment - 

Not as of now.
With current iVend functionality the coupon gets applied to the highest priced item in the list By Default.